initiator and expedition leader
Martijn quit his job in 2010 to pursue his dream. He traveled through Europe in a Volkswagen T2 van for a period of five months to interview the leaders behind twenty authentic European brands. His adventures were compiled in the book Brand Expedition, which he then used to initiate various initiatives aimed at bringing together large groups of people in order to create added value. Via Twitter he arranged a free cargo plane, through crowdfunding he successfully financed the translation and production of his book, and with the help of a social media campaign he defeated the likes of John de Mol to become Best Entrepreneur of 2011.
His curiosity about the possibilities of what he calls the Collaborative Economy led to a new project: Crowd Expedition. In this expedition Martijn, driven by passion and curiosity, will take on the role of expedition leader, accompanied by a broad and varied team. Each team member will contribute their own strengths and their own expertise, allowing everyone to add value to the Expedition. In order to jointly create something unforgettable.