One of the goals of the expedition is to create awareness of the possibilities and opportunities of the Collaborative Economy among as broad and diverse an audience as possible, as this will foster the professionalism, sustainability and acceptance of the Collaborative Economy.
To achieve this goal Crowd Expedition has entered into a partnership with the Dutch Network Group: the umbrella organization of MKB Servicedesk (MKB is the Dutch term for SME) and De Zaak (a knowledge network for SMEs). Via their channels they jointly reach 350,000 entrepreneurs a month in the Netherlands. An ideal opportunity for Crowd Expedition to reach out to this target group.